For Janette Quaye · Head of Marketing, UK · AWAL
STRIKE HOUSE × AWAL UK

STRIKE
HOUSE STUDIO.

Combat-sports creator network for music campaigns.

25
Vetted Creators
1.93M+
Combined Followers
UK · US
Network Coverage
Boxing · MMA
Gym & Fight Culture

We help suitable tracks sit inside native combat-sports content — walkout edits, training reels, comeback stories, fight-night moments and gym culture clips. Managed network, briefed creators, coordinated rollout, label-grade recap reporting.

01 · What We Do

Music releases turned
into native fight content.

STRIKE HOUSE places suitable tracks across selected combat-sports creator pages, producing the music as native fight-culture content rather than standard influencer promo. Each campaign uses a mix of content lanes calibrated to the track.

Lane 01
Walkout edits
Lane 02
Training clips
Lane 03
Comeback storylines
Lane 04
Knockout reels
Lane 05
Gym & motivation content
Lane 06
Fight-week moments
02 · Why This Works For Music

Fight content gives tracks
their emotional context.

Fight content carries movement, aggression, intensity and repeatable visual moments. It pairs naturally with music that already lives in that emotional register — and gives the audio a cultural setting that standard influencer outreach can't match.

For the right release, a placement inside a walkout or comeback edit lands harder than a paid feature, because the audience is already in the emotional state the track is built for. The post reads as culture, not promotion.
Strongest Genre Fit
  • Rap
  • Drill
  • Phonk
  • High-energy electronic
  • Workout-friendly records
  • Comeback / emotional tracks
  • Sports-culture releases
03 · Selected Network

Featured creator pages.

A managed mix of pages across boxing, MMA, fight culture, gym and combat content. Each creator is manually vetted, briefed and coordinated by STRIKE HOUSE for every campaign.

@boxing.arc
Network Host · Fight Culture
140K+
Followers
19.5M
Likes

Founder-operated host page. Hero content has hit 1.9M, 9.4M and 10.7M views. Built for crossover with UK rap and Afrobeats.

@viralboxingg
US Boxing · Analysis
279.8K
Followers
22.4M
Peak Post

Largest pure-boxing analysis page in the network. Drives discussion under every major heavyweight and PPV storyline.

@digitalmindset__
UFC · Fighter Edits
220.9K
Followers
5.8M
Peak Post

Cinematic UFC editor. Strong walkout and pre-fight emotional content. Pulls trap and rap soundtracks naturally.

@linton.fx
Cinematic Boxing · Sound Promo
18.1K
Followers
2.7M
Peak Post

Premium-feel boxing editor. Audio choices read as label-tier. Smaller follower count, oversized peak views.

@ringsidez
Ringside Coverage · Edits

Ringside content with consistent fight-week activity. Cross-platform coverage on TikTok and IG.

@3.r3tired
Boxing · Edit Culture

Boxing editor with strong audio-led posting style. Native fit for sound-promo placements.

@combat_trx
Combat Training Edits

Training and gym-focused combat content. Strong fit for workout and high-energy track placements.

@ringsidejay1
Ringside Boxing Content

Ringside-style coverage of fight nights. Strong on fight-week and walkout placements.

+ 17 additional vetted creators across UK and US combat sports · full roster available on request

04 · Proof & Previous References

Live label work.

Recent paid campaign references across rap, hip-hop and crossover releases. Screenshots and full performance data available on request.

UK Artist · 4.4c
2.1M+ Network Peak

One creator post from the network reached 2.1M+ views, with additional network posts also reaching six figures across the same campaign cycle.

Campaign Analytics 4.4c · Full performance data
Open in Google Drive →
Methodology
Coordinated network rollout, not single-creator promo.

Every release is placed across a coordinated drop on selected creator pages rather than a single post. Multiple native edits hit the FYP within a tight window, compounding algorithmic signal and creating audience overlap across the network.

01Brief & track scoping
02Creator casting per lane
03Native edits produced
04Coordinated drop window
05Performance recap
05 · Current Momentum

Where STRIKE HOUSE
sits right now.

01
Currently in vendor onboarding with Universal Music Group, working through the standard Uniport supplier process.
02
Discussing a potential pilot campaign with Interscope around a suitable upcoming release, currently with the digital marketing team for review.
03
Expanding STRIKE HOUSE into a structured creator network with campaign coordination and reporting infrastructure, including a private operational platform for briefing, asset distribution and post tracking.
06 · Typical Test Structure

Standard pilot scope.

Most first tests run as a managed pilot bundle. Flexible scope and structure for ongoing or recurring engagement post-pilot.

Pilot Scope
What's in the campaign
  • 10 TikTok placements across selected pages
  • Boxing, MMA, gym and fight-culture mix
  • Creator briefing & angle mapping
  • Coordinated 48-72 hour rollout (or staggered)
  • Performance tracking across the rollout window
  • Full recap deck on completion
Process & Timing
How it runs end-to-end
  • Day 0 — brief received, narrative mapped
  • Day 1 — assets distributed to assigned creators
  • Day 2-3 — creator production & STRIKE HOUSE QC
  • Day 4-6 — coordinated rollout window
  • Day 7-9 — live performance tracking
  • Day 10 — recap deck delivered
07 · AWAL Fit

Built for the artists
AWAL distributes.

Why STRIKE HOUSE works for AWAL UK
A niche test layer for the right releases.

For AWAL, STRIKE HOUSE can be used as a niche test layer for releases where the track naturally fits training, fight culture, workout content, intensity, comeback emotion or youth culture. Not every release suits the lane, but where it does, the combat-sports lane delivers an audience that's pre-qualified for the music — meaning higher creator effort, stronger native posting and better algorithmic signal than standard influencer outreach.

Ready
to run.

Contact
Jude Helder
Founder · STRIKE HOUSE STUDIO
jude@getjhstudios.com itsboxing.arc@gmail.com
Suggested Next Step

AWAL UK identifies a track from the upcoming release calendar that fits training, fight culture, workout content, intensity or comeback emotion. STRIKE HOUSE scopes a tailored test brief and proposes the creator shortlist within 24 hours of confirmation.